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Writer's pictureBárbara Morais

Ansel Adams


Ask yourself, “Why am I seeing and feeling this? How am I growing? What am I learning?” "Remember: Every coincidence is potentially meaningful. How high your awareness level is determines how much meaning you get from your world. Photography can teach you to improve your awareness level.”

"The greatest satisfaction we can get from photography is in realizing our individual potential, in the unique perception of something and in its expression through the understanding of the instruments.Take advantage of everything: do not allow yourself to be dominated by anything other than your own convictions. Never lose sight of the essential importance of the craft, any worthwhile human effort depends on a lot of concentration and mastery of the basic tools."



Ansel Easton Adams (February 20, 1902- April 22, 1984) was a landscape photographer and environmentalist known for his black-and-white images of the American West. He helped found Group f/64, an association of photographers advocating "pure" photography which favored sharp focus and the use of the full tonal range of a photograph. He and Fred Archer developed an exacting system of image-making called the Zone System, a method of achieving a desired final print through a deeply technical understanding of how tonal range is recorded and developed in exposure, negative development, and printing. The resulting clarity and depth of such images characterized his photography.

Adams was a life-long advocate for environmental conservation, and his photographic practice was deeply entwined with this advocacy. At age 12, he was given his first camera during his first visit to Yosemite National Park. He developed his early photographic work as a member of the Sierra Club. He was later contracted with the United States Department of the Interior to make photographs of national parks. For his work and his persistent advocacy, which helped expand the National Park system, he was awarded the Presidential Medal of Freedom, in 1980.

Adams was a key advisor in establishing the photography department at the Museum of Modern Art in New York, an important landmark in securing photography's institutional legitimacy. He helped to stage that department's first photography exhibition, helped found the photography magazine Aperture, and co-founded the Center for Creative Photography at the University of Arizona.


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